YSL at UniWalk — YSL Lip Jelly Pop-up Shenzhen (2025)

UniWalk's L1 main atrium hosted a YSL lip jelly pop-up from 10 to 20 May 2025.

The venue

UniWalk is a shopping mall in Shenzhen. Its L1 main atrium is an open central space inside the mall, ringed by retail frontage and connecting walkways. The atrium functions as a shared circulation and event area where shoppers pass through during mall hours. Temporary installations can sit within this central floor plate while surrounding shops and routes remain visible and accessible.

How the space was used

During the project, the L1 main atrium was occupied by a temporary YSL pop-up for eleven days, converting the open central floor into a product display and stopping point. The installation sat within the atrium footprint while surrounding walkways continued to serve mall circulation. The available record does not specify internal zones, fixtures, attendance, or capacity.

Why it works here

A mall atrium suits a beauty pop-up because it draws on existing mall footfall and gives a brand a visible temporary presence without a permanent storefront. The open central floor can hold a compact installation while surrounding retail stays accessible, making the space work for short product-led activations.