YSL at Shenzhen Bay MixC — YSL Lovenude Hotel Nightfall Pop-Up (2026)

Shenzhen Bay MixC's WAVE Plaza hosted YSL LOVENUDE HOTEL, a night-themed beauty pop-up built around water screens, lighting and party-like interiors.

The venue

Shenzhen Bay MixC is a retail and lifestyle complex in Nanshan, Shenzhen, close to Shenzhen Bay. Its WAVE Plaza is an open-air event area within the mall's public realm, bordered by retail frontage and pedestrian routes. The plaza normally handles foot traffic, outdoor seating and brand installations, giving temporary projects a visible position between shopping, dining and city leisure.

How the space was used

For YSL LOVENUDE HOTEL, the plaza was recast as a night-time pop-up with a water-screen and light installation, layered lighting and a party-like interior. The layout moved visitors through mood-lit zones rather than conventional product displays. A dance-floor reference, photo moments and hosted interactions supported the 'do not disturb' narrative, turning the open plaza into a temporary evening venue.

Why it works here

The plaza suits temporary beauty and lifestyle projects because it sits inside a busy mall yet can host evening programming. Its open footprint allows temporary structures, water features and lighting control, while passing mall traffic supplies an audience already moving between shops, dining and social activities.