YSL at One Avenue — YSL Couture Giant Crane Show (2024)

One Avenue in Shenzhen hosted a YSL couture show presentation built around a custom giant crane.

The venue

One Avenue is a retail complex in Shenzhen's Futian central business district, organised around an open-air pedestrian avenue and connected mall blocks. It combines shops, dining and public circulation areas, and its outdoor and semi-outdoor spaces are used for temporary installations and brand events. The venue sits within a dense office and retail district, with entrances from the surrounding street network.

How the space was used

The venue hosted a YSL couture show presentation centred on a custom giant crane. Its outdoor circulation area was converted into a staged event space, with the crane as the visual anchor and viewing arranged around it. Routes normally used for pedestrian passage became part of the event layout, while the mall's adjoining retail blocks stayed visible.

Why it works here

The venue suits temporary fashion events because its outdoor and semi-outdoor circulation areas can hold large installations without closing the entire mall. The open-air avenue gives such projects a visible public edge, and the surrounding retail and office district supplies passing foot traffic. A crane-based show depends on clearance and access that the complex's open areas can accommodate.