YSL at Beicheng Paradise Walk — YSL Love Store Constellation Pop-up (2026)

YSL Love Store took over Constellation Plaza at Beicheng Paradise Walk for a 22-day beauty pop-up.

The venue

Beicheng Paradise Walk is a shopping complex in Chongqing. The project occupied Constellation Plaza, a public plaza within the complex, set among retail entrances and pedestrian routes. The open floor and surrounding storefronts make the space visible from several approaches. It is normally used for circulation, gatherings and temporary brand displays rather than enclosed retail.

How the space was used

For the YSL Love Store pop-up, Constellation Plaza was built as a temporary beauty theatre. Lighting installations and mirrored surfaces created a star-field environment. Product trial areas were arranged along a route through the space, with entry presented as stepping into the installation. The footprint stayed within the plaza for the run and did not extend into adjoining stores.

Why it works here

The plaza's name and open setting support the constellation theme and give the pop-up a clear landmark within the shopping area. Passing foot traffic and visible storefronts let a short-run beauty activation work as both destination and incidental encounter, without requiring a permanent interior build.