VOLVO SUSTAINABILITY TOUR - ROAD SHOW EX30 — (2023)

A multi-city Italian roadshow staged the EX30 electric SUV in temporary structures across nine city stops.

The venue

The record does not identify a single permanent venue. The setting is a series of temporary roadshow stops assembled in Italian cities: Turin, Forte dei Marmi, Rome, Riccione, Bologna, Verona, Cervia, Rimini and Bari. Each stop is a freestanding structure placed in the city for the tour, containing a vehicle display area and an adjacent activity zone. Exact sites within each city are not verified.

How the space was used

At each stop, the structure displayed the EX30 and hosted a sustainability bike zone with Technogym fitness bikes. Trainers invited visitors to ride and generate clean energy, while monitors showed the watts produced for charging the SUV in real time. Staff welcomed visitors and shared information; juice from Conserve Italia was offered at the stand.

Why it works here

A touring structure suits a launch that needs to reach visitors across multiple Italian cities rather than one fixed audience. The temporary format allows a consistent display and activity zone to be rebuilt at each stop, fitting short public encounters in city settings.