Volvo at China International Exhibition — Volvo at the 2024 Beijing Auto Show (2024)

The China International Exhibition Center New Hall in Shunyi hosted Volvo's stand during the 2024 Beijing Auto Show.

The venue

The China International Exhibition Center New Hall is a purpose-built fairground in Shunyi, north-east Beijing, close to Capital Airport. Its numbered pavilions are large, column-free halls linked by wide internal concourses. The complex normally hosts trade fairs, industry expositions and consumer shows rather than permanent retail or cultural programming, and it operates on a temporary, event-by-event schedule with vehicle and freight access built into the halls.

How the space was used

During the 2024 Beijing Auto Show, the venue's halls were given over to manufacturer stands rather than to its usual mixed trade-fair layout. Volvo's presence sat within this show-wide arrangement, with the published record documenting the stand as a spatial project. The material supplied covers only general views of the site; the internal layout, zoning and visitor route of the Volvo stand are not verified.

Why it works here

Auto shows are the format this venue was built for: flat, high-ceilinged halls that allow cars to be brought in, placed and lit as static displays, and a location beside the airport corridor that suits a national audience arriving for a fixed multi-day run. Brand stands here are read as architecture rather than retail.