Volvo at Capital International Exhibition — Volvo 99th Anniversary at Beijing Auto S (2026)

Capital International Exhibition Center hosted Volvo's 99th-anniversary display and model launches during the 2026 Beijing Auto Show.

The venue

Capital International Exhibition Center is a large exhibition venue in Beijing, organized around numbered halls and broad service concourses. Its column-free hall floors and high ceilings support vehicle displays, temporary structures and crowd movement. During major trade fairs, the center operates as a controlled campus with separate arrival, registration and exhibit zones. The venue is used for large public and trade exhibitions.

How the space was used

Inside Hall B4, booth B404 was built as a walk-through display with a sustainability section showing recycled marine and forest materials, and a digital safety area demonstrating LiDAR sensors. The 99th-anniversary graphics formed the main visual backdrop. Vehicle displays and a presentation area were arranged within the booth, with circulation passing through the material, technology and model zones.

Why it works here

Trade-fair halls suit this kind of display because they already provide the power, clearance and visitor flow needed for vehicle exhibits and technical demonstrations. The center's hall format lets a booth separate material displays, sensor demonstrations and model presentations while remaining inside a single controlled exhibition environment.