Saint Laurent at Qilou Old Street — YSL Beauté Libre Holiday Activation (2022)

Qilou Old Street hosted a LIBRE-themed lighting show and a linked holiday activation for YSL Beauté.

The venue

Qilou Old Street is a historic arcade street district in Haikou known for its Nanyang-style shophouse facades and covered walkways. The street sits within the old city and is normally used as a public route for walking, local trade and tourism. Its continuous building frontages and open-air street profile make it a visible urban setting for evening events. Capacity and exact dimensions are not verified.

How the space was used

For this project, the street hosted a LIBRE-themed lighting show from 30 December 2022 to 5 January 2023. The display was applied to the historic street environment, using the facades and public route as the setting for the light sequence. The project also included a separate limited-time pop-up at Sanya Hainan Tourism Duty Free City, with bottle personalization and interactive beauty-testing devices.

Why it works here

A heritage street district suits a lighting-led brand project because its existing architectural character supplies the visual backdrop and public circulation without requiring a sealed venue. The open street setting allows passers-by to encounter the display as part of the old-city route, connecting a contemporary beauty launch with the district's tourist and civic life.