Rolls-royce at Chongbai Building — MG HS Launch (2018)

Chongbai Building, a department store block at Jiefangbei, hosted the MG HS launch with a facade screen and aerial performance.

The venue

Chongbai Building is a department store building in Jiefangbei, the central commercial and pedestrian district of Chongqing. It stands among retail blocks and the landmark square, with a large exterior screen facing public circulation. The building is normally used for shopping and city-centre foot traffic; its exterior and top-level views make it visible from surrounding streets and the square.

How the space was used

For the MG HS launch, the building's exterior screen carried the event video, and Bandaloop performed an aerial dance beside the building, using the facade as a backdrop. The launch turned the building and adjacent public space into a viewing zone, with the screen and aerial choreography as the main visible elements.

Why it works here

Jiefangbei concentrates pedestrian traffic and retail frontage, so a building with an exterior screen can address a public audience without an enclosed hall. The site suits launch events that depend on sightlines, facade media and a city-centre landmark setting rather than a controlled interior stage.