Prada at Xi'an SKP — Prada on Ice Winter Olympics Pop-Up (2021)

Xi'an SKP hosted Prada on Ice, a Winter Olympics-themed limited store, for twelve days in November 2021.

The venue

Xi'an SKP is a department store and shopping mall in Xi'an, China. It is a retail venue organised around fashion, beauty and lifestyle offers, and it normally serves as a place for shopping, brand presentations and mall traffic. The record identifies the venue only as Xi'an SKP and does not give its district, floor configuration or size.

How the space was used

The venue's retail space inside Xi'an SKP was used for a Winter Olympics-themed Prada limited store from 10 to 21 November 2021, a twelve-day run. Prada planned and designed the set, and Lepouvoir Group delivered the installation. The record does not describe specific zones, circulation routes or built elements, so the internal layout is not verified.

Why it works here

A seasonal fashion pop-up fits Xi'an SKP because the venue's core function is retail and it already brings shoppers into a controlled indoor environment. A limited store can sit within that retail setting and use the mall's existing footfall without requiring a separate cultural or event venue.