Prada at Shanghai IFC — Prada White Sun Shanghai Pop-up (2026)

Shanghai IFC hosted Prada White Sun, a limited-time pop-up built around a white, light-filled summer installation.

The venue

Shanghai IFC is a mixed-use complex in Lujiazui, Pudong, comprising office towers and a retail mall. Its mall levels host international fashion and lifestyle brands and serve office workers, shoppers and visitors from the surrounding financial district. The interior is organized around multi-level retail circulation, with common areas used for brand installations and temporary retail.

How the space was used

For this project, the mall space was configured as a white-toned pop-up environment. Modular structures and geometric display units were arranged inside, with a large Prada triangle motif as a central visual element. A black-and-white checked floor ran through the installation. Lighting and open areas created a bright, minimal setting for visitors to move through and view the collection.

Why it works here

Shanghai IFC places the pop-up within a high-traffic retail setting in Lujiazui, where office workers, shoppers and international visitors already pass through. A short-format brand installation fits the mall's multi-brand environment, giving the project visibility without requiring a standalone building.