Prada at Prada Rong Zhai — Prada Re-Nylon SEA BEYOND Experience (2026)

Prada Rong Zhai's garden and interior rooms hosted a two-day Re-Nylon and SEA BEYOND ocean-education experience.

The venue

Prada Rong Zhai is a restored early twentieth-century residence set behind a walled garden in central Shanghai, a short walk from the West Nanjing Road retail strip. The house keeps its original room sequence across several floors, with parquet floors, plaster ceilings and tall windows; the garden sits in front of it, enclosed and largely lawned. It is normally used for cultural programming and small brand presentations rather than open retail.

How the space was used

For the two-day run the garden became the main room of the project: a walled enclosure turned into a blue projection space looping Re-Nylon film and SEA BEYOND documentary footage, with a blue newsstand and ice-cream cart placed against the villa facade. Indoors, rooms held the reserved gift collection and the children's workshops — kaleidoscope-making and miniature ecosystem models — with circulation passing from garden into the house.

Why it works here

The villa gives a sustainability message a domestic, non-commercial frame: visitors move through a garden and rooms rather than a shop floor, which suits education-led content aimed at families and press. Its central location and enclosed garden also allow controlled, reservation-based entry without street-level footfall.