Prada at Königsallee — Prada Beauty Photobooths Düsseldorf (2025)

Düsseldorf's Königsallee retail district hosted Prada Beauty photobooths at Corneliusplatz, Königsallee 34 and Schadowplatz.

The venue

Königsallee is a central Düsseldorf shopping boulevard, with a canal running between its carriageways and retail frontage on both sides. It sits within the city’s main retail district, close to Corneliusplatz and Schadowplatz, and is normally used for shopping, strolling and moving between adjacent streets. The route is open to pedestrians and vehicles, with pavements and public squares forming its edges.

How the space was used

For this project, photobooths were placed at three points in the district: Corneliusplatz, Königsallee 34 and Schadowplatz. Each booth operated as a small, self-contained stop rather than a single enclosed venue. Visitors moved between the locations on foot; the booths sat within existing circulation, offering a short photo interaction connected to Prada Beauty products.

Why it works here

Beauty photobooths suit this district because it already handles high pedestrian flow and shopping trips; a small unit can be entered without disrupting the street. The three locations spread the activation along familiar routes, catching passers-by at different points rather than requiring a dedicated visit.