Prada at Fondazione Prada Deposito — Prada SS22 Women's Show (2021)

Fondazione Prada Deposito in Milan hosted Prada's Spring/Summer 2022 women's show, staged in parallel with Bund 1 in Shanghai.

The venue

Fondazione Prada Deposito is an exhibition building within the Fondazione Prada complex in Milan, a former distillery site adapted into cultural spaces. Its industrial volumes, open halls and long sightlines are used for exhibitions and public programs. The Deposito sits within the foundation's campus, where art, cinema and temporary installations share the site with visitor amenities.

How the space was used

For the SS22 women's show, the Deposito was arranged with matching decor and video screens linking it to Bund 1 in Shanghai. Models walked through the space while screens carried the parallel show, making the two rooms read as one split-site set. The staging used the hall's open floor to frame the collection and the remote counterpart.

Why it works here

The Deposito's neutral exhibition halls and flexible floor plates suit brand productions that need clear sightlines and room for video infrastructure. Its setting within an art foundation gives fashion presentations a cultural frame, while the parallel Shanghai venue lets the building host one half of a two-city event.