Prada at Chuangyi Space Hongji — Prada Paradoxe Floral Garden Pop-up (2024)

Chuangyi Space Hongji hosted Prada Beauty's Paradoxe floral garden fragrance pop-up, a three-day installation in its Yuyuan Road creative park.

The venue

Chuangyi Space Hongji is a creative park and office compound on Yuyuan Road in Shanghai. The site is made up of low-rise commercial buildings arranged around an open ground-level courtyard and pedestrian passages, with direct access from the street. It is normally used by design, media and lifestyle tenants, while its outdoor areas and ground-floor frontages accommodate events, markets and temporary installations.

How the space was used

For the three-day project, the park's ground-level open area was converted into a floral fragrance garden. A central installation and planted displays set a route through the pop-up, with product display and testing points placed along the circulation. The arrangement used the courtyard and street-facing frontage to draw passers-by into a sequence of flowers, scent and Prada Beauty elements.

Why it works here

The creative park's courtyard and street frontage suit small-format fragrance pop-ups because they allow an open-air garden to be built at ground level while remaining visible from Yuyuan Road. Low-rise tenants and pedestrian traffic support a short, walk-in event that relies on passers-by rather than ticketed entry.