Porsche at Shanghai International Circuit — Porsche Thrilling Icons (2024)

Shanghai International Circuit hosted Porsche Thrilling Icons, a 12-day driving experience using the track and a large video-mapping display.

The venue

Shanghai International Circuit is a motor racing venue built around a full circuit, with grandstands, a pit lane, paddock areas, broad trackside aprons and guest hospitality. It normally operates as a race and driving-experience facility, hosting motorsport events, vehicle testing and brand programs that need controlled track access, pit-lane space and room for temporary structures.

How the space was used

During the project, the circuit's track carried a fleet of more than 88 Porsche vehicles across a 12-day program, with guests moving between driving sessions, pit-lane activity and trackside viewing areas. A large video-mapping display was installed to extend the driving action visually, turning the track environment into a staged, immersive brand experience rather than a standard race-day layout.

Why it works here

A racing circuit is suited to performance-car driving programs because the track, pit lane and paddock let vehicles run in controlled conditions while guests rotate through sessions. The circuit's scale also accommodates large temporary displays and hospitality without disrupting the core driving route.