Porsche at Sepang International Circuit — Porsche Carrera Cup Asia 2017 Malaysia (2017)

Sepang International Circuit hosted Rounds 7 and 8 of the 2017 Porsche Carrera Cup Asia, plus an invitational race and guest programme.

The venue

Sepang International Circuit is a permanent motorsport venue in Sepang, Malaysia, laid out around a race track with pit lane, paddock, grandstands and hospitality buildings. It is normally used for championship races, testing and driving events. The circuit's public and restricted areas are separated, with team areas, media facilities and guest spaces distributed across the site.

How the space was used

For Rounds 7 and 8, the circuit's paddock and hospitality areas hosted the race programme and an invitational race. AUDITOIRE designed and managed the official test day, karting day, evening function, press conference and reception services. A VIP lounge was set up within the venue, where guests used racing simulators. The circuit also accommodated media, drivers, dealers, partners and invited VIP guests across its race-weekend spaces.

Why it works here

A racing circuit suits this kind of brand programme because the track, paddock and hospitality buildings are already organised for teams, media and guests. The venue gives the manufacturer a controlled environment where driving, briefings, receptions and simulator activity can sit alongside live competition.