Porsche at Porsche Experience Center Shanghai — Porsche Sportscar Together Day 2018 (2018)

The Porsche Experience Center Shanghai hosted a three-day Sportscar Together Day with track activities, displays and a 9.11 km charity run.

The venue

Porsche Experience Center Shanghai is a purpose-built driving facility in Shanghai, with a circuit, handling areas and indoor spaces used for vehicle handovers, driver training and brand presentations. It normally operates as a manufacturer experience centre where visitors drive Porsche models and attend organised programmes. The site combines track infrastructure with rooms for displays, briefings and guest hospitality.

How the space was used

For the 2018 Sportscar Together Day, the centre held product displays, games and art-related interactions indoors, while the circuit hosted Porsche 911 driving experiences. On 9 June, a 9.11 km charity run took place on the track, with Porsche China donating RMB 911 to UNICEF for each finisher. The three-day programme received 1,700 club members, enthusiasts, representatives, media and guests.

Why it works here

A facility built around driving and track access allows a brand day to combine static displays with moving experiences in one controlled environment. The circuit gives the charity run a clear route and connects the event to Porsche's product language without leaving the site.