Porsche at Paris Expo Porte de Versailles — Porsche 75 Years of Motorsport (2026)

Paris Expo Porte de Versailles hosted Porsche's 75th motorsport anniversary stand at Rétromobile 2026.

The venue

Paris Expo Porte de Versailles is a large exhibition complex in southern Paris, near the Porte de Versailles transport hub. Its halls host trade fairs, consumer shows and cultural events across the year. Rétromobile occupies one of these large indoor halls, where high ceilings, broad aisles and service access support the display of historic vehicles and the movement of public crowds.

How the space was used

For Porsche's 75th motorsport anniversary, the hall contained a branded stand organised as a narrative route. Display platforms presented cars from different eras, including a restored 964 Carrera RS, a 924 GTR, the new 911 Turbo S and Cayenne Electric. Lighting, projection, a racing-history image wall and touchscreens framed the vehicles, while open circulation let visitors move between zones.

Why it works here

Large indoor exhibition halls suit vehicle-led heritage displays because they provide controlled lighting, level floors and room for crowds to circulate around stands. Rétromobile's classic-car audience expects close viewing of historic and new models, making the venue appropriate for a manufacturer stand that combines archival material with current product reveals.