Porsche at LOOKNOW PARK — Porsche Time Garage Pop-Up (2025)

A two-level Porsche pop-up occupied LOOKNOW PARK on Huaihai Middle Road, staging classic racing cars and customisation zones.

The venue

LOOKNOW PARK sits on Huaihai Middle Road in Shanghai's Huangpu district, part of the city's long-running central retail corridor. It operates as a street-facing compound rather than a single shop: low-rise structures, open circulation areas and adjoining units are used for retail, brand presentations and event programming. Its central location and street frontage place it within walking distance of dense shopping and office foot traffic.

How the space was used

The project occupied both levels. The ground floor followed a museum-style layout of classic cars and racing heritage, including a replica double-decker display rack, a 15-metre helix built from GT tail wings, and a 911 RSR in the 'Pink Pig' livery. The upper floor held community and personalisation areas: colouring and workshop zones, a themed corridor and a light-and-shadow installation.

Why it works here

Huaihai Middle Road draws steady pedestrian and shopping traffic, and the compound's open, street-facing plan suits a long-running pop-up that needs vehicle access, visible sightlines from the pavement and room to separate exhibit floors from hands-on workshop areas.