Porsche at Hangzhou Hubin Yintai in77 — Porsche Limited-Time Style Space (2024)

Hangzhou Hubin Yintai in77 hosted Porsche's limited-time style space, showing the new Taycan under a Provence purple theme.

The venue

Hangzhou Hubin Yintai in77 is a retail complex in the city's Hubin district, near West Lake. It is arranged as connected shopping blocks and indoor common areas, with storefronts, dining, and pedestrian routes running through the complex. The venue normally functions as an urban mall where visitors move between shops and shared public spaces; its common areas can hold temporary brand installations.

How the space was used

The venue's common area held a temporary Porsche style space for the project. The venue carried the display of the new Taycan and a Provence purple visual theme across the build. The venue hosted the limited-time brand space from 12 to 21 July 2024; separate zones and circulation are not specified in the record.

Why it works here

The venue suits this activation because its indoor common areas already organise retail visitors alongside shops, giving temporary displays a covered pedestrian setting. Its Hubin location places the mall within a West Lake shopping district, where visitors can encounter a car display during routine shopping trips.