Porsche at Haixinsha Island — Porsche 75th Anniversary Dream Carnival (2023)

Haixinsha Island hosted Porsche's 75th anniversary carnival, an open-air brand event with car displays, art, sport, sustainability and music zones.

The venue

Haixinsha Island is a riverfront event ground in central Guangzhou, set on the Pearl River with open plazas, public promenades and broad waterfront views. It is normally used for large public gatherings, festivals and outdoor exhibitions rather than permanent retail. Its flat, open layout allows temporary structures and circulation routes to be arranged across the site.

How the space was used

During the carnival the island was divided into themed zones: a 911 display with a full-scale model recreation, an art area with a painted scroll wall, a skateboard zone, a sustainability area with a sailing simulator, a heritage display of 356 and Dakar models, an e-racing simulator area, a music stage and an interaction checkpoint. Visitors moved between these open-air zones on foot.

Why it works here

Open-air event islands suit multi-zone brand carnivals because they can absorb temporary pavilions, vehicle displays and activity areas without disrupting permanent retail. The riverfront setting gives visitors a clear route between zones and supports a festival-like visit rather than a showroom stop.