Porsche at Guangzhou Friendship Store — Porsche Extreme Experience Guangzhou (2023)

Guangzhou Friendship Store’s outdoor plaza hosted the Guangzhou stop of Porsche Extreme Experience, an outdoor brand experience with vehicle displays and interactive zones.

The venue

The venue is the outdoor plaza of Guangzhou Friendship Store, a department store in Yuexiu District, Guangzhou. It is a paved, street-level forecourt adjacent to the store, used for public circulation and commercial displays. The open-air setting sits within the dense Yuexiu commercial district and connects the store frontage to the surrounding pedestrian area. It is not an enclosed hall; weather and street visibility shape its use.

How the space was used

For the Guangzhou stop, the plaza was arranged as an open-air brand experience. Vehicle displays placed the Taycan, Cayenne E-Hybrid and 356 Roadster within the forecourt. Interactive zones included electric-drive demonstration, sound, personal customization and a digital color co-creation activity. Circulation moved visitors between displays and activity points, with the store frontage and street edge framing the outdoor layout.

Why it works here

The Friendship Store plaza gives a car brand a street-level, open-air footprint in central Yuexiu, with enough forecourt space for vehicle displays and several activity points. Its public setting allows passersby to enter without a ticketing threshold, and the store frontage provides a recognizable urban anchor for an outdoor experience.