Porsche at Fuji International Speedway — Porsche Carrera Cup Asia Japan Stop (2018)

Fuji International Speedway hosted the Japan rounds of the 2018 Porsche Carrera Cup Asia, with hospitality, press and dinner programmes built into the circuit.

The venue

Fuji International Speedway is a permanent motor racing circuit at the foot of Mount Fuji in Shizuoka Prefecture, Japan. The site is organised around a long main straight, with pit garages, grandstands, team buildings, media rooms and enclosed hospitality floors overlooking the track. On race weekends the circuit operates as a temporary campus of team units, catering areas and press facilities spread across the paddock.

How the space was used

For the Japan stop, the circuit's paddock and pit building carried the programme around the two races: a press conference room, hospitality suites overlooking the track, and a dinner setting for guests. Design and production work covered these interiors. Guests moved between the pit lane, the grandstands and the enclosed suites across the three days.

Why it works here

A circuit already concentrates teams, drivers, sponsors and spectators in one place for a fixed weekend. Hospitality, press and dinner functions sit naturally beside the pit garages and track, so guests can move between racing and hosting without leaving the venue.