Porsche at China International Exhibition — Porsche Cyber Jungle at Beijing Auto Sho (2024)

The China International Exhibition Center (New Hall) hosted Porsche's Cyber Jungle booth during the 2024 Beijing Auto Show.

The venue

The China International Exhibition Center (New Hall) is a large exhibition complex in Beijing's Shunyi district, organised around wide halls and broad circulation aisles. It normally hosts trade fairs, auto shows and industry expos, with temporary stands assembled inside its halls. Its scale allows manufacturers to build full booth environments, display vehicles and manage visitor flow across a continuous exhibition floor.

How the space was used

During the show, the hall contained Porsche's stand, themed Cyber Jungle, with willow, bamboo and lotus-leaf elements forming a Chinese digital jungle setting. The booth displayed the new electric Macan, including Macan 4 and Macan Turbo, and presented the model's launch within the fair's exhibition floor. The stand operated as a branded enclosure within the larger auto show, separating vehicle display from surrounding aisles.

Why it works here

Auto shows suit this venue because its halls are designed for temporary brand stands and vehicle displays. Visitors move through a single exhibition ground, so a themed booth can meet show traffic and place a new model alongside rival manufacturers. The fair's schedule also concentrates media and public attendance.