Miu Miu at Lafayette Art & Design Center — Miu Miu Twist Perfume Launch (2019)

Lafayette Art & Design Center in Shanghai hosted the Miu Miu Twist perfume launch, with a large moon installation, dance performances and live music.

The venue

Lafayette Art & Design Center is an art and design venue in Shanghai. It operates as an indoor events and exhibition space rather than a retail store or a hotel. Its halls can be adapted for presentations, installations and performances. The record does not specify its floor area, capacity or exact position within the city, so those details are not verified.

How the space was used

For the launch, the center’s interior was arranged around a large moon installation. A performance area hosted Miu-tant dance performances and live music by the Chinese band Double. Guests moved through the festivities and explored the new fragrance. The source does not describe separate product zones or a detailed circulation plan, so those elements are not verified.

Why it works here

An art and design center suits a fragrance launch that depends on atmosphere and staged performance rather than on product shelving. Its indoor halls can hold a large installation and a performance area while guests move between them. This makes the venue workable for a one-night brand event with invited guests.