Miu Miu at FUFU Shanghai — Miu Miu Encounters 2026 (2026)

FUFU Shanghai hosted the courtyard segment of Miu Miu Encounters 2026, a three-day New Year route across Donghu Road venues with lanterns, fortune books and a listening launch.

The venue

FUFU Shanghai is a courtyard restaurant and event venue on Donghu Road in Shanghai. The site combines an outdoor courtyard with dining and hospitality areas, allowing seated meals, receptions and small cultural programming. Its central street position places it among nearby food and retail addresses, so the venue can operate as one stop within a wider walkable route rather than as an isolated destination.

How the space was used

For the three-day project, the courtyard was set as a ceremonial zone with lanterns and fortune books, while the route connected BLAZ, Sugar Plum and an iapm store. Guests moved between sites; the courtyard held the central ritual display, and the wider route used stamp cards and a single-track listening session to link the stops.

Why it works here

A courtyard restaurant on Donghu Road suits a dispersed cultural route because it provides a contained outdoor room for ceremonial display and a food-and-drink address that can receive invited guests before they move on. Its street position makes the venue legible as one stop in a walkable map rather than a single retail flashpoint.