Louis Vuitton at Wuhan International Plaza — SEE LV Exhibition (2020)

Wuhan International Plaza's BC connecting corridor hosted SEE LV, a seven-theme exhibition tracing Louis Vuitton's 160-year history.

The venue

Wuhan International Plaza is a shopping mall in Wuhan. Its BC connecting corridor, an internal passage linking two sections of the mall, hosted the exhibition. The corridor normally functions as circulation space, moving shoppers between retail areas rather than holding displays. It is an indoor, covered route with a continuous floor plate, suited to temporary structures and sequential visitor movement.

How the space was used

The BC corridor was reconfigured into seven themed sections presenting a modern view of the brand's history, from early twentieth-century travel hard trunks to contemporary designs and the ArtyCapucines limited series. The passage was organised as a sequential route, with art spaces and interactive displays set along the visitor's path. The corridor's existing circulation pattern guided visitors through the exhibition while retail frontages remained part of the setting.

Why it works here

This venue suits a brand-history exhibition because the corridor already carries shoppers through the mall, placing displays within everyday retail movement. Its linear form supports a sequenced seven-part narrative, while the indoor setting allows controlled installation of structures and objects. The passage also connects retail frontages, so the exhibition sits beside ongoing mall activity rather than in a separate hall.