Louis Vuitton at The Landmark — Louis Vuitton AW25 Menswear Pop-up (2025)

The Landmark's atrium in Central hosted a Louis Vuitton pop-up for the AW25 menswear collection, built around a silver circular stage.

The venue

The Landmark is a retail complex in Central, Hong Kong, connected by covered walkways to surrounding office towers and the Central MTR network. Its atrium is a tall, open void rising through the podium levels, ringed by balconies and crossed by bridges. The floor is normally circulation space for shoppers moving between boutiques, cafes and offices.

How the space was used

For the run, the atrium held a built pavilion: a silver circular stage recalling the Paris show set, standing on a pink floor carrying the Damier check. A central glass vitrine displayed the Speedy P9 bag, with apparel, leather goods, sneakers and accessories arranged around the platform. Visitors entered from the surrounding mall levels and moved around the stage.

Why it works here

The Landmark's atrium already carries steady luxury foot traffic and sits inside a cluster of finance offices, so a branded build can be placed where shoppers and office workers pass daily without needing its own audience. The open void accommodates a stage-and-vitrine layout while keeping sightlines from the balconies above.