Louis Vuitton at Temple Dongjingyuan — Louis Vuitton Haute Joaillerie 2020 (2020)

A restored Ming-era temple compound in Beijing's hutongs hosted Louis Vuitton's 2020 high jewellery presentation, dressed with floral work by MOSSfloral.

The venue

Temple Dongjingyuan is a restored temple compound set in the winding hutongs east of Jingshan Park in central Beijing. Its structures date to the Ming Yongle period and are kept as a heritage site, with timber halls, stone-paved courtyards and a small pond arranged in sequence. It functions as a cultural and event venue, used for gatherings, weddings and brand presentations.

How the space was used

For the October 2020 presentation, halls and courtyards were dressed with floral arrangements by MOSSfloral: bouquets framed doorways and columns, softening aged brick and timber, while lotus in the pond marked the water's edge. A defined display area held the jewellery, each arrangement angled to suit the colour and character of the pieces, with lighting placed so shadows moved across the flowers through the day.

Why it works here

Heritage courtyards give jewellery presentations an enclosed, sequential route, moving guests from one hall to the next. The contrast between historic fabric and precise floral work supports a craft narrative, and the central location with existing event infrastructure suits invitation-only, single-day showings.