Louis Vuitton at Shenyang MixC / Nanjing Deji — Louis Vuitton Express Pop-up (2025)

The Louis Vuitton Express pop-up took over concourse space at Shenyang MixC, Nanjing Deji Plaza and Hangzhou MixC for five weeks.

The venue

All three are large enclosed shopping complexes in their city's central retail districts: Shenyang MixC and Hangzhou MixC belong to the MixC chain, while Nanjing Deji Plaza is a long-established luxury mall in the same downtown catchment. Each is organised around multi-level indoor concourses and atria that carry foot traffic between anchor stores, cinemas, dining floors and transit-linked entrances throughout the trading day.

How the space was used

At each mall the project occupied open interior concourse rather than an enclosed unit, so the build remained visible from neighbouring shops, escalators and upper levels. Published images from the Shenyang, Nanjing and Hangzhou stops show a constructed pavilion with a marked entry and a defined walking route through it; dimensions, materials and the exact sequence of zones are not verified in the record.

Why it works here

Malls of this kind concentrate regional luxury spending and already house the brand's own concessions, so a temporary build in their shared circulation reaches existing clients and passing footfall at once. The three cities sit in separate catchments, allowing one travelling format to run across several markets inside a single calendar window.