Louis Vuitton at Espace Louis Vuitton Beijing — Objets Nomades Travel Furniture (2020)

Espace Louis Vuitton Beijing hosted a presentation of Objets Nomades travel furniture, styled with plants and floral arrangements.

The venue

Espace Louis Vuitton Beijing is a cultural exhibition space in Beijing associated with Louis Vuitton. It is an indoor gallery setting used for art and design presentations rather than standard retail display. Its rooms provide a controlled interior environment for small installations, with an entry area and connected viewing zones that can be arranged for objects and accompanying scenery.

How the space was used

For the Objets Nomades travel furniture presentation, the space was arranged as an indoor outdoor-like setting. A blue base tone ran through the display, with plants placed around and between furniture pieces. The entrance was kept simple, leading into arranged viewing zones. Floral styling with peonies and water lilies was added to product groupings, linking furniture, planting and decoration within the gallery.

Why it works here

A cultural space suits a design presentation because it can be treated as a gallery rather than a sales floor. The contained rooms allow furniture, planting and floral displays to form a route without street traffic or weather exposure. It also lets a brand present collectible design in a setting associated with exhibitions and cultural programming.