Louis Vuitton at Deji Plaza — Louis Vuitton Perfume & Beauty Boutique (2025)

Deji Plaza in Nanjing hosted the opening of a Louis Vuitton perfume and beauty boutique within a compact mall unit.

The venue

Deji Plaza is a shopping mall in Nanjing, with enclosed retail floors and storefronts arranged along internal circulation. This project occupies a compact 103-square-metre unit at mall level, fitted as a perfume and beauty boutique. The interior combines leather, natural wood, curved lines and soft lighting; a floral ceiling, terrazzo floor and illuminated flower at the entrance define the space.

How the space was used

During the opening, the unit operated as a sequence of retail zones rather than a single open shop. The entrance holds the illuminated flower and curved leather backdrop; deeper inside, fixtures present the La Beauté range, a limited vanity trunk and a lipstick display set against a red Monogram backdrop. Circulation leads visitors through fragrance, colour and leather-goods displays.

Why it works here

Deji Plaza’s enclosed mall setting provides controlled retail circulation and adjoining storefronts, which suits a standalone beauty boutique. The compact unit supports a staged sequence of displays, while the interior environment allows lighting, fragrance testing and product handling to be managed within a single retail floor.