Loewe at Shenzhen Bay MixC — LOEWE x Howl's Moving Castle Pop-up (2023)

Shenzhen Bay MixC and Shanghai iapm Mall hosted LOEWE's Howl's Moving Castle pop-up in February 2023.

The venue

Shenzhen Bay MixC is a shopping mall in Shenzhen, operating as a retail and leisure complex. The record names it as the Shenzhen host for the project but does not describe its internal layout, materials, or scale. As a mall, it contains retail units and shared circulation areas that can support temporary brand installations.

How the space was used

Shenzhen Bay MixC and Shanghai iapm Mall hosted the LOEWE x Howl's Moving Castle pop-up from 2 to 15 February 2023. The available record identifies the two mall locations and dates but does not document specific zones, built structures, or circulation changes. The project is presented as a limited-time retail pop-up within the two malls.

Why it works here

Malls in Shenzhen and Shanghai place retail, dining, and cultural programming in one complex. A fashion collaboration pop-up fits this setting because it can use shared circulation and reach visitors already moving through the mall. The two-city placement extends the project across two retail markets.