Loewe at Plaza de Colón — LOEWE Perfumes Three Gardens (2026)

Plaza de Colón hosted LOEWE Perfumes' temporary sensory garden installation during Madrid Design Festival 2026.

The venue

Plaza de Colón is a public square in central Madrid, formed by open paved areas and planted edges at the junction of major city streets. It functions as a civic space for daily circulation, gatherings and outdoor events rather than as a single building. Its openness allows temporary structures to sit within the city's ordinary movement, with surrounding streets and traffic forming the everyday context.

How the space was used

For the project, the square hosted a temporary sensory maze by Molo Design, made from ultra-thin paper and blown glass. The semi-translucent structure occupied the public plaza, with its form changing under light, air and visitors' movement. It translated fragrance, nature and craft into a walk-through experience at civic scale, running 18–24 February 2026 during Madrid Design Festival.

Why it works here

A public square suits this kind of installation because it is open, central and part of everyday city movement. A freestanding pavilion can meet a non-ticketed audience without requiring a gallery interior, while the square's scale accommodates a temporary structure and connects the project to the wider festival across the city.