Hermes at Old Shanghai Municipal Government — Rouge Brillant Silky Lipstick Launch (2025)

The Old Shanghai Municipal Government Building on the Bund hosted the launch of Hermès' Rouge Brillant Silky lipstick line.

The venue

The Old Shanghai Municipal Government Building stands in Huangpu district, a few blocks inland from the Bund waterfront. Completed in the 1920s as civic offices, it is a stone-fronted institutional block with a formal entrance, tall windows and a sequence of large former administrative rooms and long corridors. No longer in government use, it is now hired out for cultural and brand events. Floor areas are not verified.

How the space was used

For the one-day launch on 9 September 2025, the former administrative rooms were given over to a product presentation and display of the Rouge Brillant Silky lipstick range, with guests moving through the interior between the entrance hall and the presentation space. Exact zoning, set construction and guest numbers are not verified; the source record gives only venue and date, with no published floor plan.

Why it works here

Heritage civic buildings near the Bund give beauty launches a formal, non-commercial setting: high ceilings, stone interiors and controlled access suit seated presentations and close product viewing, while the address carries weight for press and guests. The building's event use keeps it available for single-day takeovers.