Hermes at Hermès Maison Shanghai — Lu Pingyuan: Adventures in a Box (2018)

Hermès Maison Shanghai's fourth floor hosted Lu Pingyuan's 'Adventures in a Box', a narrative exhibition extending the winter window theme of play into an interior art installation.

The venue

Hermès Maison Shanghai is a dedicated Hermès venue on Huaihai Road in central Shanghai. It combines retail rooms with cultural spaces, and the fourth floor is used for exhibitions and events. The setting is an interior within a working brand house rather than a neutral museum gallery, so visitors encounter displays in rooms tied to the building's daily retail use.

How the space was used

For Lu Pingyuan's exhibition, the fourth floor was arranged as a shared space for art and play. The presentation extended the 'Player' theme of Hermès's winter windows into an interior narrative of childhood memory, fiction and toy-like scenes. Visitors moved through an installation rather than a conventional object display, and the charity silk scarf project formed part of the same seasonal programme.

Why it works here

The fourth floor of Hermès Maison Shanghai suits small narrative exhibitions because it is already part of a brand house rather than a neutral gallery. Seasonal cultural programming can sit alongside retail activity, giving visitors a reason to go beyond the shop floor and spend time with a story-led installation.