Hermes at Hermès Maison Shanghai — Hermès Drawn to Craft SS25 (2025)

Hermès Maison Shanghai hosted the launch of the Spring/Summer 2025 accessories collection, staged inside the house as a four-zone creative studio.

The venue

Hermès Maison Shanghai is a dedicated Hermès house in Shanghai, used for retail presentations and cultural events. Its rooms are arranged as a sequence of interior settings, giving the venue a residential, gallery-like character rather than a conventional open store. The house normally presents collections and small-format brand projects in these contained spaces. This makes the venue suited to staged, room-by-room presentations.

How the space was used

For this launch, the house was configured as a “creative studio” with four colour-coded zones: pink, green, brown and blue. Each zone held a distinct selection of accessories, footwear, jewellery, home objects and silk pieces. Visitors moved through the named realms as a sequence of displays, while the interior setting framed the products as studio studies rather than standard retail fixtures.

Why it works here

The house suits this format because its contained rooms can be divided into thematic zones without losing a coherent interior character. A room-by-room launch allows products to be read as objects within a crafted environment, which matches the drawing-and-craft theme and keeps the presentation intimate.