Gucci at Zhaodai Club — Gucci Ancora Party (2023)

Zhaodai Club in Beijing hosted the Gucci Ancora party, a night of electronic music and red-lit club atmosphere.

The venue

Zhaodai Club is a nightclub in Beijing whose interior is described as dark and active. The venue is built around a club floor where lighting and sound are the primary spatial elements. Its normally dim environment supports late-night music programming. Red light, lasers and electronic sound are part of the atmosphere in the record, rather than fixed architectural details. The club operates as a nightlife venue rather than a retail or exhibition space.

How the space was used

The club was used for the Gucci Ancora party as a temporary fashion and music environment. Its existing dark room was layered with red lighting and lasers, with electronic music set by DJs Cice, Amber, Ben Huang and Linfeng. The venue combined underground club culture with fashion, using its nightlife format rather than separate display zones. Activity stayed within the club floor.

Why it works here

The club's nightlife format suits a brand party because lighting, sound and a late-night crowd are already part of its function. Its enclosed, low-light interior lets colored lighting and lasers reshape the room without structural changes. Music-led programming fits the venue's existing use and keeps the event within a nightlife format.