Gucci at Sun Ke Villa — Gucci Bamboo: Decoding an Icon (2025)

A heritage villa in Shanghai hosted Gucci's exhibition tracing the Bamboo 1947 handbag from archive object to contemporary design.

The venue

Sun Ke Villa is a historic residence in Shanghai, built as a private house and now used as a cultural venue for exhibitions and small-scale events. Its rooms are domestic in scale rather than gallery-sized, arranged in sequence and connected by corridors and staircases, with the garden and exterior setting forming part of the visit. Capacity and floor area are not verified.

How the space was used

The exhibition ran through the villa's rooms as a sequence of themed spaces: an opening bamboo grove with suspended installations and AI-generated imagery, a deconstruction room with an interactive periscope, a recreation of the Gucci artisan laboratory shown on multiple screens, a long table of archive handbags, and closing rooms of CGI and generative video works.

Why it works here

The villa's residential room-by-room layout suits a narrative exhibition that unfolds in chapters rather than one open hall. Domestic interiors support craft and archive displays, and a heritage setting outside retail districts gives a fashion presentation a cultural frame.