Gucci at Shin Kong Mitsukoshi Xinyi Place — The North Face x Gucci Gucci Pin (2020)

Shin Kong Mitsukoshi Xinyi Place A11 hosted a Gucci Pin pop-up for the The North Face x Gucci collection, with a Pokémon GO PokéStop.

The venue

This is a department store in Taipei's Xinyi retail district, specifically the A11 building of Shin Kong Mitsukoshi Xinyi Place. The project occupied the south first-floor entrance area, a transitional zone where shoppers enter the store and move toward the retail floors. That area is normally part of the mall's circulation and frontage, rather than a closed gallery or standalone unit.

How the space was used

Inside the entrance area, the pop-up was built as a bright yellow cut-out structure, with a spotlighted ceiling evoking a starry dome and flower-print walls and seating. The space displayed the full collaboration across clothing, accessories, bags, shoes, and camping items such as tents and sleeping bags. From 4 January 2021 the location also functioned as a Gucci PokéStop in Pokémon GO.

Why it works here

A department-store entrance suits a short, high-visibility collaboration because it captures existing foot traffic from the Xinyi shopping district. The open frontage lets passers-by see the structure before entering, while the interior display draws them through the collection. The additional Pokémon GO layer links the physical pop-up to nearby Gucci locations and game play.