Gucci at Qibao Vanke Plaza — Gucci Beauty Twin Star Store (2022)

Gucci Beauty opened a fitted retail unit, the Twin Star Wishes store, on the ground floor of Qibao Vanke Plaza in Shanghai's Minhang District.

The venue

Qibao Vanke Plaza is a large enclosed shopping mall on Caobao Road in Minhang District, southwest Shanghai, serving the surrounding Qibao residential district. Its ground floor holds fashion, beauty and lifestyle tenants arranged along a central mall corridor, with shopfronts opening directly onto the circulation route. The Gucci Beauty unit occupies a first-floor bay of the kind normally leased to cosmetics counters and accessory brands.

How the space was used

For this opening the bay was fitted out as a complete brand store rather than a temporary stand: a shopfront, an internal display area and a counter zone set behind it, arranged so visitors pass through the merchandise before reaching consultation. The design scheme, described in the source only as modern and luxury, is applied across the whole unit; dimensions and attendance are not verified.

Why it works here

Enclosed malls concentrate beauty shoppers on the ground floor, where adjacent cosmetics counters already set a browsing habit. A fitted unit here gives a brand a fixed address inside that circulation instead of relying on a temporary structure, and keeps the store visible to passing mall traffic throughout the tenancy.