Ferrari at Three on the Bund — Ferrari Style Blazing Space (2024)

Three on the Bund hosted Ferrari Style's winter pop-up, Blazing Space, a temporary fashion experience space on Shanghai's Bund waterfront.

The venue

Three on the Bund is a multi-level heritage building on the Bund waterfront in Shanghai. It houses restaurants, galleries and event spaces and is normally used for dining, exhibitions and private functions. Its street-facing position places it along one of the city's main waterfront routes, with interior rooms that can accommodate temporary installations and guest circulation.

How the space was used

For the Ferrari Style winter pop-up, the building hosted a temporary experience space. An outdoor window display introduced Ferrari red; a Ferrari logo stood at the entrance; inside, a fashion experience area presented the brand's winter theme. Guests moved from the street-facing window through the entrance into the interior experience zone. The format combined a visible street presence with an interior presentation.

Why it works here

The Bund draws local and international foot traffic and is used for brand presentations in heritage buildings. Three on the Bund offers street-facing windows and interior rooms that can be divided into display and experience zones, suiting a short pop-up that needs visible frontage and a contained interior route.