Ferrari at Naera Hotel Xitang — Ferrari Purosangue China Launch (2022)

The resort hotel in the Xitang water town outside Jiaxing hosted the China launch of the Ferrari Purosangue on 24 October 2022.

The venue

Naera Hotel Xitang is a resort property in Xitang, a canal water town in Jiashan county within Jiaxing, Zhejiang. The hotel is built as a low-rise complex of courtyards, gardens and covered walks rather than a single tower, with guest rooms arranged around planted inner courts and separate function and dining areas. Its setting is residential and semi-rural, reached by road from Jiaxing and the surrounding Yangtze Delta cities.

How the space was used

The property was taken over for a single-day launch on 24 October 2022. Publicly released material shows the Purosangue presented on site, with the hotel's courtyards and interiors serving as the backdrop for photography and guest circulation between areas. The precise sequence of reveal, presentation and dining, and which specific rooms were used, are not verified in the record.

Why it works here

Resort hotels of this type work for vehicle launches because they offer controlled access, on-site accommodation and a sequence of distinct indoor and outdoor settings within one property. The courtyard layout allows a car to be shown at close range in a composed setting, and guests can move between spaces without leaving the site.