Ferrari at Luxiangyuan — Ferrari Style Limited-Time Art Exhibitio (2026)

Luxiangyuan, a heritage courtyard quarter in Shanghai's old town, hosted an invitation-only Ferrari Style art and fashion exhibition.

The venue

Luxiangyuan is a restored heritage quarter in Shanghai's old town, entered from Tongqing Street in Huangpu. Its building stock is lane houses and courtyard compounds — brick and timber structures, pitched roofs, narrow alleys — laid out around what was historically a garden estate and later densely inhabited. The blocks are normally residential and neighbourhood-scaled, with individual courtyard buildings periodically let for cultural and commercial use. Floor area and capacity are not verified.

How the space was used

The compound was kept structurally intact, with a red carpet laid through the lanes as a single visitor route. Rooms along that route held a static car display, a Ferrari Style apparel presentation and a lounge for seated conversation; tea service and limited gifts were given at the close. Access was by invitation only, with dinners and salons staged inside during the run.

Why it works here

Enclosed courtyard quarters control entry and sightlines, which suits a fixed guest list. The contrast between timber heritage rooms and vehicle or garment display produces the kind of imagery that circulates in private channels rather than public feeds. The lane sequence also moves visitors from object to object without needing a large open hall.