Ferrari at Fiorano Circuit — Universo Ferrari Exhibition (2019)

Fiorano Circuit hosted Universo Ferrari, a temporary exhibition tracing Scuderia Ferrari history and displaying road and racing cars across linked rooms.

The venue

Fiorano Circuit is Ferrari's test track in Maranello, Italy, with a closed circuit, pit and support buildings, and event spaces used for company presentations. For this project, the venue's temporary exhibition building was configured as a controlled indoor route; its plain rectangular shell gave way to circular rooms. The site sits outside the city centre. Capacity and dimensions are not verified.

How the space was used

The venue was arranged as a sequential indoor exhibition: a red-clad rectangular entry led into a circular room centred on the F90 Formula One car, with side displays on Scuderia Ferrari history. A ring-shaped zone with translucent hanging fabric presented LaFerrari Aperta and FXX-K Evo. Further areas displayed current models, Monza SP1 and SP2, 812 GTS, F8 Spider, and a 250 GTO with a 308 GTB and engine.

Why it works here

The circuit provides a controlled, brand-owned setting away from showroom traffic, suited to a curated exhibition with vehicles, audio and sequential rooms. Its existing event infrastructure supports visitor routing and vehicle movement, while the enclosed site keeps the focus on the exhibits rather than surrounding retail or street activity.