Ferrari at Ferrari Factory Maranello — Ferrari Spring 2022 Ready-to-Wear (2021)

The Ferrari factory in Maranello hosted the debut runway presentation of the brand's Spring 2022 ready-to-wear collection.

The venue

The venue is Ferrari's production complex in Maranello, a town outside Modena in Emilia-Romagna. It is an industrial site of assembly halls, workshops and internal service roads, normally given over to car manufacturing and staff circulation rather than public events. The buildings are large-span and utilitarian, with hard floors, high ceilings and open bays that connect the plant to the surrounding grounds.

How the space was used

For the presentation, the plant was reworked as a show venue: a runway was laid through the industrial interior, and guests were routed along the factory floor rather than through a conventional catwalk tent. The collection was shown as a live broadcast event, with the production architecture of the site left visible around the runway and the seating.

Why it works here

A factory suits a first ready-to-wear showing because the setting states the brand's origin without added scenography. Long industrial sightlines, plain surfaces and existing circulation routes allow a runway and guest flow to be inserted temporarily, then removed, without altering the working building.