Ferrari at Bulgari Hotel Beijing — Ferrari Amalfi China Debut (2025)

Bulgari Hotel Beijing hosted the China debut of the Ferrari Amalfi over three days in October 2025.

The venue

Bulgari Hotel Beijing is a hotel in Liangmaqiao, Chaoyang District, near the Liangma River. Its public areas include lobby, dining, lounge and event spaces, and the property normally serves hotel guests, diners and private functions. As a hotel venue it provides an indoor, managed setting rather than a street-facing retail unit; specific room dimensions and capacities for this booking are not verified.

How the space was used

Across 16–18 October 2025 the hotel hosted the China debut of the Ferrari Amalfi. The source record identifies a project site and separate communications activity but gives no zone plan, circulation route or built elements. The activation therefore cannot be described room by room; details of display structures, reception areas and guest flow are not verified.

Why it works here

A hotel in Liangmaqiao gives an automotive launch a central Chaoyang address, indoor access control and hospitality spaces for presentations and guest receiving. The setting suits a three-day premiere that needs a controlled indoor environment and supporting hospitality rather than dependence on passing retail footfall.