Fendi at Shanghai Powerlong Museum — Fendi Fall/Winter 2019-2020 Show (2019)

Shanghai Powerlong Museum hosted Fendi's Fall/Winter 2019-2020 men's and women's collection show, using its circular ramp as a runway.

The venue

Shanghai Powerlong Museum is an art museum in Shanghai with gallery halls and a circular ramp connecting its levels. It is normally used for contemporary art exhibitions and public cultural programmes. Its interior volumes are large and adaptable, and circulation moves visitors through open gallery zones rather than fixed theatre seating. The building's architecture is the main spatial framework for events.

How the space was used

For the Fendi Fall/Winter 2019-2020 men's and women's collection show, the museum's circular ramp was used as a natural runway. The presentation combined the men's and women's lines in one show. Guests occupied the museum's open gallery setting, with the ramp and surrounding circulation forming the catwalk and viewing area.

Why it works here

The museum suits fashion presentations because its open galleries and architectural circulation can be adapted into temporary runways without a separate event structure. Its circular ramp provides a continuous path that can serve as catwalk and viewing geometry, while the art-museum context moves the show away from retail or convention-hall settings.