Fendi at Grand Hyatt Shenzhou Peninsula — 2024 World of Fendi (2024)

The Grand Hyatt Shenzhou Peninsula in Wanning, Hainan hosted the 2024 World of Fendi, a seaside launch of the brand’s latest collection.

The venue

The Grand Hyatt Shenzhou Peninsula is a resort hotel on the Shenzhou Peninsula in Wanning, Hainan. It sits along the coast, with beach and sea views forming the setting for guest stays. Its hospitality areas support events such as dinners, exhibitions and workshops, and the grounds connect indoor functions with the surrounding coastal landscape. The property is used for leisure stays and group events.

How the space was used

For 2024 World of Fendi, the resort was used as the setting for the latest collection’s debut. The programme moved between a dinner, an exhibition and a handcraft workshop, with the coastal landscape as backdrop. A Made-To-Order service allowed guests to look at the brand’s craft across different artistic categories. The venue’s indoor and outdoor areas supported these distinct parts.

Why it works here

A coastal resort gives a fashion launch a setting that is already structured for hosting: dining, display and workshop areas can sit within one site, while the sea and beach provide a visual frame. Guests can move between formats without leaving the property, which suits a multi-part brand presentation.